Saturday, December 1, 2012

What are the most important Marketing Management tools?



As a market researcher, you might have to use these tools to get a quick idea about your market status and the potentials. Like Boston Matrix-the one tells you where are you and where to invest, a transferable business model will be the most valuable option to place your feet into to the global market.
Well, have a look on these tools.
Once again, the question is-



What are the most important Marketing Management tools?







  • Business Model
  • Ansoff matrix
  • Balanced scorecard
  • SWOT
  • Seven forces
  • Seven P's
  • Boston Matrix
  • Value Chain analysis
  • Bass diffusion
  • Blue ocean
  • Boston box
  • Burke Litwin
  • Business process re-engineering
  • Chaos mode
  • Generic strategy analysis-I do it really good!
  • Clarkson principles
  • Covey’s seven habits
  • Deming cycle
  • Downsizing
  • Greiner’s growth model
  • Force-field analysis,
  • Situational leadership
  • Six sigma
  • Total quality
  • Value-based management
  • Value streams
And, guess what?

-Your sense. Use your sense!

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